Rare Antique Vintage Telechron Fisk Tire "Time To Re-Tire" Desk Table Advertising Clock Sign.Fantastic Vintage Fisk Tires Time To Re-Tire Telechron Automobile Tire Advertising Clock. Measures approximately 6 inches in height. This rare clock is marked on the back Telechron Electric Clock and underneath that Warren Telechron Company of Ashland, Mass. The tire itself has wear with age but is solid. It has embossed markings à prix réduit "Fisk", a tire size and what looks like "Air Flight". Clock runs very well. The dial face is shows some ageing. The glass is perfect. The setting knob is present on the back and working. The last Copyright date is 1927. The yawning pajama clad boy first appeared in print advertising for Fisk around 1910 and continued throughout the run of the company which ceased to be a dominant force by the mid 1930s. According to online sources the artwork still hangs around the Uniroyal plant in Chicopee, Massachusetts which was the former Fisk tire plant. The Fisk boy appeared in The Saturday Evening Post in 1914 and was redrawn by Norman Rockwell in 1917. Extremely hard to find advertising piece that would be awesome to your Fisk, Goodyear, Goodrich, General, US Royal, Uniroyal, Gas and Oil or early advertising collection.7" OD tire, Clock is 4" x 2.5". Cord and plug are newer. See Pictures.HA 354 082324 350/207
From Wiki:History
In 1898, the Spaulding and Pepper Co was sold to Noyes W. Fisk and renamed the Fisk Rubber Co. It employed more than 600 people in 1910 and more than 3,000 during World War I (with a weekly payroll averaging $48,000). By 1917, the company employed 4,500 people with a $70,000 payroll.[2] The company was headquartered in Chicopee Falls, Massachusetts.[3]
In the 1920s, Fisk also had plants in New Bedford, Massachusetts, Jewett City, Connecticut, Pawtucket, Rhode Island. In the 1920s, there were Fisk Retail Stores in 40 states; and the Chicopee plant turned out 5,000 tires a day.[2]
The company experienced a gradual decline in market share, forced down into the category of a medium-sized firm. It was an industry leader but was in receivership from 1931 to 1933; the receivers overseeing the company cut the prices of tires in January 1933 as part of an overall market discounting trend. The company rejected a quota system in the market proposed by the Retail Rubber Tire (RRT) authority under the National Recovery Administration (NRA) and also was against a system of price differentials by the RRT, as they feared it would let the larger tire companies control the retail price of every tire manufactured in the US.[1]
Fisk was forced out of the market by "competition and systematic price discrimination", and the companys demise was accelerated by the du Pont familys taking an interest in the United States Rubber Company (they already controlled General Motors), in the OEM tire market. The domination of the replacement tire market (among, for example, bus and taxi companies) by the four leading tire manufacturers was at the expense of Fisk and other medium-sized firms while reducing profit margins for all.[1]
The company had 121 retail tire stores in 1930, but only three by 1934. The firm was unable to sustain its stores; during the Great Depression, the company discontinued two-thirds of its dealerships by excluding those with less than $200 in annual sales.[1]
Fisk had two subsidiary companies that supplied lower-cost tires, the Badger Rubber Works and the Federal Rubber Company. The Fisk enterprise, as a whole, was acquired by United States Rubber (later Uniroyal) in 1940.[1] After having been dormant for many years, the Fisk brand was revived by Discount Tire in 1996 under an agreement with Michelin, which had purchased Uniroyal in 1990.
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